The first thing to look at when choosing a silver shampoo is its color: The darker the purple, the better. Stockholm-based Sachajuan is a deep violet, making for a strong formula to tone and neutralize orangey tones. But the main reason this is my top-billing is because unlike most purple shampoos, it doesn't dry my hair out. At all. Plus, who knows blondes better than Scandinavians?
Sachajuan Silver Shampoo, $31; sephora.com
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This is a purple shampoo, conditioner, and treatment triple threat. In other words, don't sleep on this product and try it ASAP. Christophe Robin combined the color-protecting power of his cult-favorite cleansing mask with this anti-brass formula. If platinum magic exists, it's in this tub.
Christophe Robin Shade Variation Care, $53; net-a-porter.com
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For those who love a steal, Matrix's giant, one-liter bottle is here for you. It feels surprisingly rich and doesn't have that spunky, medicinal scent I've encounter with other purple formulas.
Matrix Total Results So Silver Shampoo, $26; amazon.com
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Oribe's Silverati is the Rolls-Foyce of silver shampoos. Like all Oribe products, it's super luxurious and smells like heaven a.k.a. a really posh salon. Because it's intended for those with a true silver color (think anime level), it's not deep purple in color but a shimmery metallic gray. That means it's also great for brightening up naturally gray hair.
Oribe Silverati Shampoo, $46; nordstrom.com
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Guilty as charged: The initial reason I reached for this product is because of its sleek design. No more shaking a squished, upside-down bottle to tap out every last drop—this square wonder is designed like mf boxed wine. Beyond its clever shape, I was left with bright, non-dull color after just about ten minutes.
Kevin.Murphy Blonde Angel Wash, $35; amazon.com
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